san-diego-79567_960_720In an industry like public relations and brand building, there is a great deal to consider when developing an overarching strategy capable of generating the best possible result for the client. Established PR firms like Behrman Communications have been able to consistently provide clients with outstanding results by taking every possible factor into account when creating a plan designed to elevate a particular brand, which should go well beyond what most would consider an acceptable level of specificity.

Individualizing an approach based on the client and the client’s goals in terms of brand building is of critical importance and certainly remains so, but there are many other considerations that can have a tremendous effect on the outcome of a public relations campaign if not properly accounted for. One of the many factors referenced by some of the most effective PR professionals in the industry today regularly includes the markets in which the campaign will be taking place.

Unique markets like San Diego require a significant degree of specialization in order to ensure the client is able to benefit as much as they should from a public relations campaign. While it may seem tedious to go about achieving so much specificity within a PR campaign according to a number of different markets or regions, the difference in the result is well worth the extra effort, especially considering the value of such differentiation in markets that encompass the Greater San Diego area.

It is indeed difficult to imagine wanting to leave San Diego given how wonderful the city is and the wealth of recreational opportunities that seem to exist just about everywhere you look. While this may be true, even the most contented of residents will sometimes want to get out of town for a few days of relaxation or excitement in a different setting. Given San Diego’s proximity to so many interesting locales, the city is an excellent starting point for a quick and refreshing weekend trip. The ideas that follow only represent a small sampling of the available options, but they also reflect the diversity of choices available to those looking to depart San Diego for a relatively short vacation away from home.

MLB Spring Training in Arizona

The border of Arizona is within relatively short driving distance of San Diego, so baseball fans can take a nice weekend road trip to check out some of Southern California’s most popular teams as they prepare for the regular season. The Padres make their spring home in Peoria, Arizona, in a facility they share with the Seattle Mariners. For fans of the Dodgers who happen to live in San Diego, the club trains in Surprise, Arizona at Camelback Ranch, which is also a shared facility that features the Chicago White Sox as well.

Given that many households are split in their loyalties to the Dodgers and Padres, fans of San Diego’s home team can explore lift kits Surprise AZ while the rest of their family heads to a game to root for the Dodgers. The opposite is also true, as fans of the Dodgers can look into all that Peoria has to offer while their friends and family go to the park to root for the Padres. Of course, members of the household can always split up or agree to reach some sort of compromise, but given the limits of a weekend trip this may not always be feasible.

Surfing in Baja, Mexico

San Diego’s surf breaks are undeniably impressive and it is somewhat surprising that surfers would have any desire to go anyplace else for a nice wave. While that is true, San Diego’s beaches can get quite crowded and the relative tameness of the breaks means that there are many beginners out in the water on a frequent basis. This can be something of an irritant to veteran surfers, so it is fairly common for more advanced surfers to head south of the border in search of more challenging breaks.

Fortunately, Baja is home to one break in particular that features some of the biggest swells around when the conditions are just right. For surfers with the skill set necessary to thrive in these conditions, the 20-foot waves are an ideal challenge that ensures the lineup will not be in the least bit crowded and that there will be plenty of opportunities for adrenaline-pumping excitement. Since Baja is just a short drive south from San Diego, surfers looking for a change of pace can get all the excitement they need in a single weekend.

Las Vegas or Los Angeles

Depending on the traffic heading north, a trip to Los Angeles offers more than enough change in scenery from San Diego for a weekend getaway. Strolling the boardwalk at Venice Beach or exploring the promenade in Santa Monica can be an enjoyable way to spend an afternoon or evening, but there are a number of drawbacks that may cause any San Diego resident to recoil at the thought of heading north.

For those looking for the opportunity to strike it rich at the gaming tables, a trip to Las Vegas is also within driving distance, but relaxation is certainly not the name of the game in this particular location. Since a weekend in Las Vegas is more than enough time to get the full experience but also not enough time to lose your life savings, a brief drive from San Diego for just a few days may be the ideal way to check out this popular destination.

Over the years, California has developed something of a reputation for not being the most ideal state for starting a new business or entrepreneurial endeavor, and this reputation has certainly extended to San Diego and the rest of Southern California. The main source of this reputation comes from the high costs associated with the state tax burden, land prices and energy costs, not to mention some of the other costs incurred when starting a business in the state. While this reputation has been established on a somewhat permanent basis in the minds of many throughout the United States, Fahad Al Rajaan sees things a bit differently when it comes to startups that choose to set up shop in California.

According to Fahad Al Rajaan, San Diego should serve as proof that the state is far from hostile when it comes to new business. If the continued success of the countless Silicon Valley startups are not convincing enough for an outsider, a host of recently released economic statistics detail just how startup-friendly the state can actually be. The statistics suggest that California — despite its taxes and the supposedly onerous costs associated with doing business — is among the best in the country when it comes to net job creation and the rate of new businesses being founded within the state’s borders.

While some might cast fervent doubt on the cause of these successes and instead attempt to attribute these stats solely to the rampant success of the tech startups of Northern California, Fahad Al Rajaan has indicated that similar and sustained growth has also taken place in locales like San Diego. Perhaps the most impressive aspect relating to these numbers is the fact that California has surpassed Texas in many important economic measures, all while the Lone Star State has made news by passing legislation specifically designed to attract new businessthrough tax incentives. The fact that California has performed better than Texas may be more than enough evidence that there is little correlation between the existence of tax incentives for businesses and sustained economic growth.

Of course, one of the most frequently overlooked economic measures has to do with the quality of the work that is being created by new businesses, an exceptionally important factor that has a tremendous influence on the sustainability of new growth and the overall strength of a state’s startup economy. Fahad Al Rajaan believes in economic measures that account for the “dynamism” of the startups founded in the area, and he sees the quality of the businesses being founded in San Diego and throughout the rest of the state as rating exceptionally well in terms of its measurable dynamics. The numbers also reflect this as well, as California’s new businesses have ranked incredibly well on various metrics designed to measure overall business dynamism.

Economists are always interested in pinpointing the specific causes of dynamic business growth and overall economic strength, which can be an undeniably difficult and even frustrating undertaking. The success of California’s businesses at least seems to suggest that any previous correlation between tax incentives and economic growth may be overstated to a potentially significant degree, with Fahad Al Rajaan believing that a host of simple factors are deserving of greater attention.

How San Diegans value creativity and how open-minded they tend to be toward innovation may have far more to do with the continued economic growth of startups than any tax incentive, though there is a serious need for further research before any such claim can be made with any degree of certainty. As it currently stands, however, it appears that Californians are doing something right, and whatever it is has resulted in an ideal environment in which startups enjoy continued growth.

San Diego isn’t all that bad of a place to live. You have your businesses, shops and services. Good food, good people and the atmosphere is all well and good. The only thing I wish San Diego could benefit from is the homes that are built by Slaske Builders.

Don’t get me wrong though, I love the building companies we have here in our fine city. The architecture in the city homes here is nice, but those used in Slaske Builders homes are amazing to put it simply. Fortunately for me, I was able to go to my cousin’s house who lives in  Ohio, where Slaske Builders does all their work. She lives in a home build by this genius building company and, “wow,” is all I could say when I walked in. Long story short, She and her husband invited my wife and I over for Christmas one year and ever since I couldn’t stop thinking about that house.

Going back to San Diego was refreshing, because as the saying goes, “There’s no place like home,” yet it just wasn’t the same anymore. I told my wife we may have to pack up and move to Ohio. I thought she would laugh at the idea, but she was glad I bought it up. I’m not kidding when I tell you those homes are worth it. You may ask, “Why?” The reason is because not only how fantastic of a job the building company, does building homes, but also what the business stands for. They build relationships first, then your home, then your dreams.

untitled (120) untitled (119) imagesSNANBPVVThe weather is good year round in San Diego.  This is something that is hard to find in these United States.  The wonderful weather has made the property values sky rocket over the last decade.  If you want to live in San Diego you better have some money to spend.  A simple home will set you back a half a million.  If that isn’t enough the taxes are ridiculous.  Just settle to rent and that will put you in to poor house.  I just wanted to park there with my RV and they wanted a fortune a month just to park.  http://www.marketwired.com/press-release/luigi-wewege-ceo-vivier-co-announces-new-offerings-mexico-colombia-other-south-american-2011521.htm is a look at the weather over the last few years.

 

If you were to search “San Diego” in Google, you come up with frequently searched sites having to do with parking. This tells anyone that parking in San Diego isn’t exactly the easiest thing to do and because of this you’ll also find parking services and companies. For a business to be successful, the smart way to get ahead is to supply a need. For an area like San Diego, the need for millions of people is parking and Ace Parking does well answering that need, where as in Florida, storms can be rather intense and roof repair is in demand, Dimensional Construction LLC supplies that need. 

As mentioned, Ace Parking is in the right spot for their business and service. San Diego is a small spot on the map with 1.356 million people counted in 2013 and that number has surely grown in 2 years. If Ace Parking were placed in a place such as Nashville, North Carolina there’d be absolutely no use for such a service and the business would crash because Nashville is no where near as populated as San Diego and the city of Nashville is bigger. This means less people with more room.

Business means relationships. A good way for a business to spread the news of their goods and services is to have use of another businesses goods and services. It’s highly possible for a business to market themselves with the help of another firm, for example, if Ace Parking were to promote their business through posters and flyers with the help of someone from a distinct UK Models company, it brings new content to both businesses. There would be no worries of competition as both businesses are in totally different industries making a win-win scenario.